TikTok is introducing a updated setting that allows them to reduce the amount of AI-made content appearing in their feeds. This move comes as the platform revealed that it now features more than 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread rollout. This shift comes amid a rise in AI-generated material, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” stated a company executive.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its app identified as made with AI. In total, more than 100 m pieces of content are uploaded to the app each day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the volume of artificial media they watch by using the topic control feature in the application and picking AI-made media. Additional categories that currently be controlled under the filter include current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require content makers to tag lifelike AI-made content, and it bans harmful fake videos of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
In addition, the app will from now on add an artificially created tag to content created with its own AI tools, or detected by an cross-platform project for identifying artificial media. This step is intended to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a $2 million AI literacy fund for experts and organizations to produce informative material about using AI responsibly. This program will benefit non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over proposals to lay off hundreds of review team members in the United Kingdom. TikTok is planning to reduce 439 jobs in its user protection team in London, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A company official explained that people-led review would continue to be important, but AI can safeguard staff by removing the most graphic content prior to it gets reviewed by staff. The company announced a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us work at speed.”
